When I met Reb Zalman, I shared sheepishly with him that this project was not my full time job; that I was actually a Marketing Director for Procter & Gamble. He smiled and said “That’s perfect!” I said, “really, why?” Reb Zalman’s response? “P&G’s first products were soap and candles, right? Purity and Light!” I felt instantly embraced and included.